SERHANT. ID Lab is the in-house branding and design studio that constructs top-to-bottom visual identities for agents, listings, and development projects. For Tyler Brown & Associates clients, that means every marketing asset — property websites, print brochures, e-blast campaigns, signage, floor plans, and social content — is produced by the same team behind some of the most recognized brand identities in luxury real estate. ID Lab handles identity development, collateral production, and multi-channel marketing strategy, with a track record that includes Brooklyn Point (top-selling building in Brooklyn) and Central Park Tower PH ($195M). Clean, deliberate, and built to convert.